The internet as mass medium

Uses and Gratifications Though research of mass media use from a uses-and-gratifications perspective has not been prevalent in the communication literature in recent years, it may help provide a useful framework from which to begin the work on Internet communication.

To date, thousands of commercial sources have created home pages or gopher sites for people to access their services or information about those services. Why, then, have communications researchers, historically concerned with exploring the effects of mass media, nearly ignored the Internet?

mass medium

Computers were originally created to wage war and have been developed in an extremely specific, exclusive culture. The term "computer game" also includes games which display only The internet as mass medium and which can, therefore, theoretically be played on a teletypewriter or which use other methods, such as sound or vibration, as their primary feedback device, but there are very few new games in these categories.

The history of mass media can be traced back to the days when dramas were performed in various ancient cultures. When someone asks you about the weather, look it up.

The logic of the uses-and-gratifications approach, based in functional analysis, is derived from " 1 the social and psychological origins of 2 needs, which generate 3 expectations of 4 the mass media and other sources, which lead to 5 differential patterns of media exposure or engagement in other activitiesresulting in 7 other consequences, perhaps mostly unintended ones" Blumler and Katz, To what extent do lurkers resemble the more passive audience of television sitcoms?

The impossibility of this is compounded by the countless number of alternative media options. The World Wide Web is accessible through the Internet, along with many other services including e-mail, file sharing and others described below.

Radio and television allowed the electronic duplication of information for the first time. Fewer people The internet as mass medium required for sustaining an Internet Relay Chat conference or a Multi-User Dungeon than may be required for an electronic bulletin board or another type of discussion group.

If no one contributes, the data base cannot exist. Some relate to the nature of the medium, while others focus on the audience for the medium.

Another question relates to the interchangeability of producers and receivers of content. The Internet has a Worldwide Audience: Also of relevance is what causes the perception of motion: February Learn how and when to remove this template message Limited-effects theory, originally tested in the s and s, considers that because people usually choose what media to interact with based on what they already believe, media exerts a negligible influence.

This paper proposes a conceptualization of the Internet as a mass medium, based on revised ideas of what constitutes a mass audience and a mediating technology. The computer as a new communication technology opens a space for scholars to rethink assumptions and categories, and perhaps even to find new insights into traditional communication technologies.

It can be used for various purposes: Thanks for reading that far! The Internet makes few such claims at the moment, and it is possible that the concept of credibility will also change as a result.

Uses and Gratifications Though research of mass media use from a uses-and-gratifications perspective has not been prevalent in the communication literature in recent years, it may help provide a useful framework from which to begin the work on Internet communication.

Ideas about social presence also tend to disguise the subtle kinds of social control that goes on on the Net through language, such as flaming. What is a mass audience? Consequently, we wish to underscore the fundamental importance of this issue.

The invention of the printing press gave rise to some of the first forms of mass communication, by enabling the publication of books and newspapers on a scale much larger than was previously possible. Movable clay type was invented in in China.

What is more, in the same manner that radio and TV can switch from one language to the other, the Internet can be accessed in most popular languages spoken in different parts of the world.

Publishing Publishing is the industry concerned with the production of literature or information — the activity of making information available for public view. Traditional mass media have addressed the issue within their organizations, hiring editors and fact checkers to determine what information is accurate.

Since the Internet is also being used for entertainment as well as information, effects researchers will want to know whether the Internet is a functional equivalent of other entertainment media and whether there are negative effects in the distribution of pornography and verbal attacks e.

Others may be moving to the Internet out of fear of the electronic competition. Even people who do not own a computer and have no opportunity to "surf the net" could not have missed the news stories about the Internet, many of which speculate about its effects on the ever-increasing number of people who are on line.

The invention of the printing press gave rise to some of the first forms of mass communication, by enabling the publication of books and newspapers on a scale much larger than was previously possible. An album is a collection of related audio recordings, released together to the public, usually commercially.

The Internet allows for instantaneous exchange of information to and from any part of the globe. The term record album originated from the fact that 78 RPM Phonograph disc records were kept together in a book resembling a photo album.

Additionally, the uses-and-gratifications approach presupposes a degree of audience activity, whether instrumental or ritualized. The Internet makes few such claims at the moment, and it is possible that the concept of credibility will also change as a result. It may be general or special interest, most often published daily or weekly.

What is more, because these facts are reported to social connections, they are actually accurate.The Internet is a multifaceted mass medium, that is, it contains many different configurations of communication. Its varied forms show the connection between interpersonal and mass communication that has been an object of study since the two-step flow associated the two.

Argues that if mass communications researchers continue to largely disregard the research potential of the Internet, their theories about communication will become less useful.

Proposes a conceptualization of the Internet as a mass medium, based on revised ideas of what constitutes a mass audience. Previous article in issue: Units of Analysis for Internet Communication Previous article in issue: Units of Analysis for Internet Communication Next article in issue: The Art Site on the World Wide Web Next article in issue: The Art Site on the World Wide Web.

"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration.".

Mass media

The term “mass medium” was coined in the early 20th century and referred to magazines, newspapers, radio & television broadcasts. I remember the times when watching an MTV music video on color television fried every teenager’s excitement-circuits, slouched in front of the silverscreen, sucking.

Mass medium definition is - a medium of communication (such as newspapers, radio, or television) that is designed to reach the mass of the people —usually used in plural. a medium of communication (such as newspapers, radio, or television) that is designed to reach the mass of the people —usually used in plural.

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The internet as mass medium
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